How to Attend the Electronic Entertainment Expo (E3)

Five Parts:Creating a WebsiteGetting Your Website KnownRegistering for E3PreparationThe Event

The Electronic Entertainment Expo, or E3, is a yearly event where video game companies show off their newest games and technology. It's attended by thousands of video game journalists each year, and is covered by many video game and other websites on the internet. If you're a video game player, you probably follow news coming from the conferences, and maybe watch them online or on television. Attending one of the events in-person isn't as easy as getting tickets and going to the event, though. It's only open to people related in some way to the video game industry, and although it's certainly no easy task to attend one, by reading this article, you'll find it less daunting then it seems.

Part 1
Creating a Website

  1. 1
    Obtain a business license. It's easy to establish a DBA or LLC, so do one of those.
  2. 2
    Register a domain name. When applying to attend E3, they look for a site that is professional and is a major video gaming website. A blog from somewhere such as WordPress or tumblr won't cut it.
  3. 3
    Create your website. Be sure that it looks professional, that it's easy to browse around, and that it has good quality content that will keep your visitors interested and wanting to come back.
  4. 4
    Design your website logo. Not only will your visitors look at it when determining how they like your website, you'll also need one when creating a business card for your website.
  5. 5
    Launch your website. Now that you've done everything you need to do in creating your website, it's time to launch it.

Part 2
Getting Your Website Known

  1. 1
    Write content for your website. Not only should you write about the latest news in the gaming industry, but you should also write editorials, game reviews, and other opinion pieces. This will set your website apart from others. Make sure your headlines are catchy. Instead of something like "Shigeru Miyamoto talks about the Wii U," write something such as "Nintendo has high hopes for the Wii U, says Shigeru Miyamoto." Be sure that you provide new content on a regular basis to keep viewers coming. No one wants to go to a site that is rarely updated.
  2. 2
    Advertise. You need to get the word about about your website, so advertise on sites such as Google Plus, reddit, Facebook, and Twitter. If you write good content for your website, you'll find that your visitors will advertise your website to others as well.

Part 3
Registering for E3

  1. 1
    Wait. Your site has to be live for at least 6 months before you can register for E3. Preferably, you'll want to wait longer in order for your site to become popular, and that you'll become used to writing regularly.
  2. 2
    Make business cards. You'll need business cards with your site's logo on it in order to register. Make a batch of around 100 of them to give to people at the event.
  3. 3
    Get a legal ID. You'll need a legal ID such as a driver's license in order to register.
  4. 4
    Go to the official E3 website and register under "Media Registration." Follow all of the instructions for registration, and make sure you have everything you need before registering such as a business card and legal ID. You'll also need an article with your name on it that you have published on your website within the past 3 months. The process usually takes around 2-3 weeks, although you may get an approval sooner.

Part 4

  1. 1
    Find out when E3 is taking place. Make sure that the trip fits within your personal schedule.
  2. 2
    Plan your trip. E3 takes place at the Los Angeles Convention Center at downtown Los Angeles, California. If you live far away, book a plane ride to California in advance, and choose an affordable hotel that's near the convention center. Your trip may require an overnight stay, so pack clothing and other materials that you'll want a few days before the trip.
  3. 3
    Continue to publish content for your website. It's important to continue doing so in order to keep your viewers coming, and to ensure that they'll be at your website for your E3 coverage.
  4. 4
    Go to the convention center a few days before the event starts to get your media badge and badge holder. You can find a list of the days and times that you can do this on the E3 website under "Media FAQ." You'll need to bring your registration confirmation and photo ID with you.

Part 5
The Event

  1. 1
    On the day of the event that you're going to, go to the convention center. Be sure to arrive before the time that the event starts to beat the crowd, and that you have your media badge, badge holder, business cards, and photo ID with you.
  2. 2
    While watching the conferences, take notes. Otherwise, you won't remember the details later when you're writing coverage about the conferences. Don't worry about bringing a laptop with you, as they have a media center where you can write stories and publish them.
  3. 3
    Play the games that are available there. Take notes about your experiences with them so that you can write about your impressions of them on your website.
  4. 4
    Take pictures. You'll want to take pictures of the showroom, the games, and other things that you're interested in so that you can publish them on your website. Having pictures will also set your website's coverage of the event apart from other websites that only cover news of the event.
  5. 5
    At the end of the day, leave the convention center, and think about the experience you had there. How did you like it, and how can you do things differently the next time that you're there? If you're going for more than one day, prepare for it while you're at your hotel room. If you'd like, write an editorial or other piece about the overall experience on your website.


  • Your writing takes priority over everything else when you're at the event. While you should have a great time there, you need to make sure that you cover the event online. You don't want to lose viewers over having no E3 coverage. It's the time where you'll get the most viewers to the website.
  • Don't waste your time browsing on the internet while in the media center. Use your time to publish your stories.
  • Use the media hospitality rooms that are available to you. You'll get free lunches, as well as computers to publish your E3 stories.
  • You need to be at least 17 years old to attend an E3 event.
  • Don't bring too much. At the very least, bring a pad of paper and some pens, and some business cards to give to people. You can bring other things such as your video game consoles to play during downtime and a camera to take pictures with. If it's raining, bring an umbrella.
  • Dress nicely. You don't have to dress in a shirt and tie, but at the very least, you should wear a polo or button-up shirt and pants. Think about your hygiene, too. Take a shower and brush your teeth before leaving.
  • Prepare for traffic. If there's a lot of traffic, you'll take longer than you expect to get to the convention center.
  • When you're done publishing your stories, log off your account. You don't want someone else getting on your administrator account and messing with your website.
  • Leave your business card with everybody. If you receive a business card from other people, send them thank you e-mails when you get back to your hotel room.
  • You'll be held to high standards while you're at the event. Be professional, and don't dawdle a lot. Make a good impression on everybody you meet.
  • You have to pay for your expenses, so make sure the trip fits within your budget.


  • Don't get upset if your application is declined. Keep your website going, and continue to publish content before trying again next year.

Article Info

Categories: Video Games