How to Build a Successful Online Presence

Being found online is one of the most powerful tools in today's marketplace. If you're just starting out with a new business, or have an existing business and you are nowhere to be found online, you can fix that problem easily.


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    Have a great website. This is the first foundational block that needs to happen - and it needs to be awesome! This is your hub, central marketplace, and first impression on all users of your company or who you are. Pay special attention to the graphics, design, layout, and most importantly the functionality of you website. If it's easy to get around, people will like it and come back!
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    Become Google-able. Your website needs to come up on the first page of Google - and number one if you can.
    • Focus on building organic links with Google Key Words that highlight the most important parts of your business that people will look for.
    • Use Google AdWords. This is paid advertising, but will connect you with millions of people around the world. Additionally, it contributes to your website being found higher on search pages. You need to be everywhere, so get a professional SEO expert to map the way!
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    Get social. The social networking sites will never make you money, but it can lose you money. This is your chance to connect with your audience. You need to have profiles on all social platforms that pertain to your target market.
    • Don't join every website, as this is very time consuming. Focus on the main 5 websites that your customers would use. Facebook, Twitter, Pinterest, Instagram, and LinkedIn are good choices.
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    Be active. Information on the web becomes outdated almost instantly. You need to constantly be engaging with you consumers and updating your profiles everyday. This is your chance to market products for free, so make it count. Adding relevant stories or interesting facts that will inform and educate people help tremendously.
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    Stay up-to-date. Your online presence needs to move with the ever-changing times of the online world. The biggest emerging market gap is mobile development.
    • Your website needs to be mobile friendly (have a responsive design) so more users can connect with you and in turn boost your site views, and ultimately ranking on search engines.
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    Get content-rich. The more viable and newsworthy your content is, the higher your ranking on search engines will be.
    • The major search engines, Google, Yahoo, and Bing, use advanced algorithms to determine what your website and online activity enables. The creation of an additional blog and free giveaways for user sign ups shows these companies that you are a popular and active domain.

Article Info

Categories: Online and Home Businesses