How to Market a Fitness Boot Camp Business

Marketing is an important aspect in growing a fitness boot camp business. There are many different ways to go about marketing a fitness boot camp business, and the more you market, the more clients you will have coming through your doors. This article will show you how to market a fitness boot camp business.

Steps

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    Be sure that your boot camp offers something different and unique. The more specific your niche is, the more you can target your fitness marketing, and that makes for a more effective marketing campaign.
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    Start by building strategic relationships with local businesses that relate to your fitness boot camp business. Contact local health spas, beauty salons, and even chiropractors and introduce yourself. Tell them about your fitness boot camp business and try to set up a type of referral system. If they refer someone to your business, refer some of your clients to theirs.
    • You could also ask to leave a lead box at their place of business.
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    Launch a social media marketing campaign. Sign your fitness boot camp business up to all of the major social media sites like Facebook, Twitter, Youtube, G+, LinkedIn, and Yelp. By setting your business up like this, it will be easier to get the word out about your business.
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    Build a website and learn how to search engine optimize. This will help you target and grab the attention of the locals in your area who are searching for online information on fitness boot camps.
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    Create a promotional postcard and send them to residents within a 5–10 mile (8.0–16.1 km) radius of your business' location. By doing this, you'll peek the interest of residents near by. Some of them may not be aware that a fitness boot camp is just a few miles away.

Tips

  • Try to position yourself as the fitness expert in your area. This will help new clients to trust what you have to offer.
  • Try hosting fun charity events. Locals love businesses who get involved in supporting the community.
  • Don't be afraid to get out in your community and promote your fitness boot camp business. Remember that your ultimate goal is to help whip your city into shape physically.

Article Info

Categories: Personal Fitness